Condizione: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 6,64
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 6,64
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 6,25
Quantità: 5 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
EUR 3,92
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Lingua: Inglese
Editore: A Butterworth-Heinemann Title 11/07/2007, 2007
ISBN 10: 0750684585 ISBN 13: 9780750684583
Da: AwesomeBooks, Wallingford, Regno Unito
EUR 12,03
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Lingua: Inglese
Editore: A Butterworth-Heinemann Title 20/07/2001, 2001
ISBN 10: 0750653140 ISBN 13: 9780750653145
Da: AwesomeBooks, Wallingford, Regno Unito
EUR 12,03
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Lingua: Inglese
Editore: A Butterworth-Heinemann Title 11/07/2007, 2007
ISBN 10: 0750684585 ISBN 13: 9780750684583
Da: Bahamut Media, Reading, Regno Unito
EUR 10,40
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
EUR 14,01
Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: As New. A Butterworth-Heinemann Title, 2008. Paperback small corner crease to rear cover but this is A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour despatch.
Lingua: Inglese
Editore: Financial Times Prentice Hall, 2003
ISBN 10: 0273651927 ISBN 13: 9780273651925
Da: unifachbuch e.K., Köln, NRW, Germania
EUR 2,45
Quantità: 7 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation. 264 pp. Englisch.
EUR 3,45
Quantità: 2 disponibili
Aggiungi al carrelloSoftcover. Condizione: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Taking a modern European perspective, "Marketing Strategies" examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. "Marketing Strategies" is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. 416 pp. Englisch.
paperback. Condizione: As New.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Lingua: Inglese
Editore: Pearson Education Limited, GB, 2007
ISBN 10: 0273706748 ISBN 13: 9780273706748
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 80,56
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.
Condizione: As New. Unread book in perfect condition.
EUR 70,28
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
EUR 70,47
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
EUR 77,47
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 76,35
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 3 working days.
EUR 82,11
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 4th edition. 512 pages. 10.39x7.72x1.18 inches. In Stock.
Lingua: Inglese
Editore: Butterworth Heinemann, 2006
Da: Books in my Basket, New Delhi, India
EUR 50,81
Quantità: 4 disponibili
Aggiungi al carrelloN.A. Condizione: New. ISBN:9780750680127.
EUR 91,88
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852. . 2007. 2nd Edition. Paperback. . . . .
Condizione: New. pp. xxv + + 502 4th Edition.
EUR 93,42
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 70,30
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: NEW.
EUR 70,98
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. Inhaltsverzeichnis1 From structure to chaos? Understanding marketing strategy Introduction Technological advances The marketing concept Marketing as a business process The role of market orientation Strategic planning to deliver th.
Condizione: New. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852. . 2007. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.
EUR 78,75
Quantità: Più di 20 disponibili
Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Victor T.C. Middleton, Independent Management Consultant Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UKAlan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Rese.
Lingua: Inglese
Editore: Pearson Higher Education Mai 2007, 2007
ISBN 10: 0273706748 ISBN 13: 9780273706748
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 74,62
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.