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This new strategic management book focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.
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Book by Pitts Robert A Lei David
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Foto dell'editore
Strategic Management: Building and Sustaining Competitive Advantage
Editore:
South-Western College Pub, 1995
ISBN 10: 0314061134
ISBN 13: 9780314061133
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Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_448947877
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EUR 107,35
Spedizione EUR 3,37
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