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Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '...in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Societ y
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Retail Marketing Management
Editore:
Macmillan Press, Great Britain, 1987
ISBN 10: 0333428153
ISBN 13: 9780333428153
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Da: The London Bookworm, East Sussex, Regno Unito
Valutazione del venditore 5 su 5 stelle
Cloth. Condizione: Near Fine. Condizione sovraccoperta: Very Good. First Edition. Very slight shelf wear to bottom edge of spine of cloth. Signed by David White, the author. Introducting a concept of retail marketing which differs from the traditional manufacturers' views, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues factng retailers. Chapter topics include the envitornment of retail marketing; retailing strategy and the role of retail marketing; the retail marketing mix; customer amalysis and market segmentation; financial appraisal for retail marketing decisions; merchandise management; pricing; advertising; managing the supply chain; creating the retail environment; and research issues in retail marketing decisions. 276 pp.(We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Signed by Author(s). Codice articolo 043471
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Retail Marketing Management
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
hardcover. Condizione: Good. Good. book. Codice articolo ERICA82903334281533
Quantità: 1 disponibili