Market-driven Management: Strategic and Operational Marketing - Brossura

Lambin, Jean-Jacques

Brossura

ISBN 10: 0333793196 ISBN 13: 9780333793190

Casa editrice: Palgrave Macmillan, 2000

Riassunto

Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. There is a free Instructor's Support Manual on the Macmillan Business website.

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2000
• ISBN 10: 0333793196
• ISBN 13: 9780333793190
• Rilegatura: Copertina flessibile
• Numero di pagine: 768