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Sinossi
Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. There is a free Instructor's Support Manual on the Macmillan Business website.
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- EditorePalgrave Macmillan
- Data di pubblicazione2000
- ISBN 10 0333793196
- ISBN 13 9780333793190
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine768
- Contatto del produttorenon disponibile
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Market-driven Management: Strategic and Operational Marketing (Macmillan business)
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Market-driven Management: Strategic and Operational Marketing (Macmillan business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780333793190
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Market-driven Management: Strategic and Operational Marketing (Macmillan business)
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780333793190
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Market-driven Management: Strategic and Operational Marketing
Editore:
Palgrave Macmillan, 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
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Softcover
Da: Ammareal, Morangis, Francia
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Softcover. Condizione: Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Pages cornées. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Stains on the edge. Dog-eared pages. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-136-581
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Foto dell'editore
Market-driven Management: Strategic and Operational Marketing (Macmillan business)
Editore:
Palgrave Macmillan, 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
Antico o usato
Paperback
Da: Greener Books, London, Regno Unito
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Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 2983001
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Market-Driven Management: Strategic and Operational Marketing
Editore:
Macmillan Business, 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780333793190. Codice articolo 8829412
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Foto dell'editore
Market-Driven Management: Strategic and Operational Marketing
Editore:
Palgrave Macmillan, 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780333793190. Codice articolo 9070015
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Foto dell'editore
Market-Driven Management: Strategic and Operational Marketing
Editore:
Macmillan Business, 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780333793190. Codice articolo 9431313
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Market-driven Management: Strategic and Operational Marketing (Macmillan business)
Editore:
Palgrave Macmillan, 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
Antico o usato
Brossura
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo rev4452578329
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Market-driven Management. Strategic und Operational Marketing: Strategic and Operational Marketing (Macmillan business)
Editore:
Palgrave Macmillan 15.03.2000., 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
Antico o usato
gebundene Ausgabe
Da: NEPO UG, Rüsselsheim am Main, Germania
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gebundene Ausgabe. Condizione: Gut. 737 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 1269. Codice articolo 342911
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