Conservation and the Consumer: Understanding Environmental Concern: Measuring Environmental Concern - Rilegato

Hackett, Paul

 
9780415080965: Conservation and the Consumer: Understanding Environmental Concern: Measuring Environmental Concern

Sinossi

To some, environmental concern means using non-aerosol sprays, to others it means changing our basic energy resources. Both show concern but they reflect different levels of "green-ness". When analyzing consumer behaviour, these differing attitudes need to be taken into account before drawing conclusions about public response to environmental issues. Terms like "concern", "green" and "conservation", used when assessing consumer reactions or researching markets, are often loosely defined and so produce inaccurate data. The author surveys the rise of environmental concern and examines the ways to quantify it accurately.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Hackett Paul

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.