Values-based Service for Sustainable Business: Lessons from IKEA - Rilegato

Edvardsson, Bo; Enquist, Bo

Rilegato

ISBN 10: 0415458536 ISBN 13: 9780415458535

Casa editrice: Routledge, 2008

Riassunto

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business.

The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.

 

Su questo libro

L'autore:

Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.

Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.

Contenuti:

1. Introduction, 2. Sustainable Business Embedded in History and Heritage, 3. Values Based Service, 4. Values-Based Service Experience, 5. Values-Based Service Brands and Marketing Communication, 6. Values-Based Service Leadership, 7. Values-Based Sustainable Service Business

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2008
• ISBN 10: 0415458536
• ISBN 13: 9780415458535
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 144