The Power of Habit: Why We Do What We Do, and How to Change - Brossura

Duhigg, Charles

Brossura

ISBN 10: 0434020362 ISBN 13: 9780434020362

Casa editrice: William Heinemann Ltd, 2012

Riassunto

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Su questo libro

Informazioni sull?autore

Charles Duhigg is a Pulitzer Prize-winning investigative reporter and the author of the international bestsellers The Power of Habit and Smarter Faster Better. His works have been translated into over 45 languages. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in California with his wife and two children.

Dettagli dell'edizione

• Editore: William Heinemann Ltd
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0434020362
• ISBN 13: 9780434020362
• Rilegatura: Copertina flessibile
• Numero di pagine: 400
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile