How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing - Brossura

Lawless, Linda L.

Brossura

ISBN 10: 0471297917 ISBN 13: 9780471297918

Casa editrice: Wiley, 1999

Riassunto

Now more than ever, it's critical for mental health professionalsto find new ways to succeed in today's competitive marketplace.Written by health niche marketing specialists Linda Lawless andJean Wright, this book provides step-by-step guidelines to getreferrals by building and leveraging relationships with otherprofessionals, community leaders, and the media.

You'll find out how to develop three primary skills that areessential to weaving a sustainable practice:
* How to interact with and relate to the local community andregion. From setting up community forums to creating discussiongroups, you'll discover new ways to gain clients in yourarea.
* How to work with managed care organizations and professionalassociations. Find out how to help your practice grow by takingadvantage of the services provided by other professionals andorganizations.
* How to network with the World Wide Web community. Learn whichsites to visit and how to best reach potential clients.

Each chapter is organized to assist mental health professionals indeveloping a strategic marketing plan for getting referralsfrom:
* Physicians
* Attorneys
* Religious Leaders
* Educators and the Educational Community
* Managed Care Organizations
* Mental Health and Complementary Healthcare Professions
* The Community

How to Get Referrals is an excellent guide for getting thereferrals necessary for a successful practice. With its concrete,practical advice on building networks and securing clientrecommendations, this book is a must for any healthcareprofessional!

Su questo libro

Informazioni sull'autore

LINDA L. LAWLESS, MA, LMFT, LMHC, CGP, is a licensedpsychotherapist with over 20 years experience in the field. She isthe author of Therapy, Inc. and provides practice consultation forpsychotherapists.

G. JEAN WRIGHT, Dmin, LMFT, LMHC, has been in private practicesince 1988 and has developed niche markets in family and divorcemediation and career counseling with ordained clergy.

Dalla quarta di copertina

Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media.

You'll find out how to develop three primary skills that are essential to weaving a sustainable practice:

• How to interact with and relate to the local community and region. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area.
• How to work with managed care organizations and professional associations. Find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations.
• How to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients.

Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from:

• Physicians
• Attorneys
• Religious Leaders
• Educators and the Educational Community
• Managed Care Organizations
• Mental Health and Complementary Healthcare Professions
• The Community

How to Get Referrals is an excellent guide for getting the referrals necessary for a successful practice. With its concrete, practical advice on building networks and securing client recommendations, this book is a must for any healthcare professional!

Dettagli dell'edizione

• Editore: Wiley
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0471297917
• ISBN 13: 9780471297918
• Rilegatura: Copertina flessibile
• Numero di pagine: 340
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile