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Assuming a background in management, marketing, finance, accounting and economics, it introduces the reader to the basics of strategic management focusing on three approaches: text, cases and practical insights from the real world. Six concise chapters cover the strategic management process organized around a conceptual model presented in the first chapter. Cases cover strategic management problems in a broad range of industries and focus on various aspects of the strategic management framework. The text offers practical insights into strategic planning, implementation and control, including the nature of strategic decisions, identification of opportunities, threats and key success factors, evaluation of a firm's strengths and weaknesses, organizational mission, philosophy and policies, strategic objectives, generic corporate strategy alternatives, corporate, business and functional strategy analysis, choosing a strategy, and more.
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Strategic Management: Text and Cases (Series: Wiley Series in Management)
Editore:
John Wiley & Sons Inc, 1986
ISBN 10: 0471880590
ISBN 13: 9780471880592
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Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo R01J-01857
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