Quantitative Analysis in Marketing Mgmt - Brossura

Moutinho, Luiz

Brossura

ISBN 10: 0471964301 ISBN 13: 9780471964308

Casa editrice: John Wiley & Sons, 2000

Riassunto

Diese Diskette enthält zahlreiche spezielle Computerprogramme als Begleitung zum gleichnamigen Buch; der Benutzer kann jeweils beliebige Datensätze eingeben und in einigen Fällen Glättungsparameter variieren, um bessere Resultate zu erzielen. Die Spreadsheets sind sofort einsatzbereit unter Windows beliebiger Version (Excel 5, Quattro Pro, Lotus), die meisten sind auch für Lotus 1-2-3 für DOS entweder als Einzel- oder Mehrfachlizenz erhältlich. (01/99)

Su questo libro

Informazioni sull?autore

Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.

Dalla quarta di copertina

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Dettagli dell?edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0471964301
• ISBN 13: 9780471964308
• Rilegatura: Copertina flessibile
• Numero di pagine: 344
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile