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Descrizione libro paperback. Condizione: New. In shrink wrap. Looks like an interesting title!. Codice articolo 100-36028
Descrizione libro Condizione: New. Codice articolo 26707487-n
Descrizione libro Paperback or Softback. Condizione: New. The Advertising Concept Book: Think Now, Design Later 2.45. Book. Codice articolo BBS-9780500292679
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0500292671
Descrizione libro Condizione: New. Brand New. Codice articolo 0500292671
Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9780500292679
Descrizione libro Softcover. Condizione: New. Third. The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. Thats why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns-in the form of over 450 roughs specially produced by the author, fifty of which are new to this edition-also reinforce the books core lesson: that a great idea will last forever. 450+ Illustrations. Codice articolo DADAX0500292671
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780500292679
Descrizione libro Condizione: New. Codice articolo ABLING22Oct1111410202570
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard0500292671