Articoli correlati a The Advertising Concept Book: Think Now, Design Later
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A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it
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Informazioni sull?autore
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreThames & Hudson
- Data di pubblicazione2016
- ISBN 10 050051898X
- ISBN 13 9780500518984
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine320
- Contatto del produttorenon disponibile
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The Advertising Concept Book : Think Now, Design Later
Editore:
Thames & Hudson, Limited, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 40845598-20
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The Advertising Concept Book
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Hardcover. Condizione: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Farbtonänderung. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Codice articolo 32739001-a488-4a17-b793-6f9755df5ee9
Quantità: 1 disponibili
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The Advertising Concept Book : Think Now, Design Later
Editore:
Thames & Hudson Ltd, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
Antico o usato
Rilegato
Da: Buchpark, Trebbin, Germania
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Condizione: Gut. Zustand: Gut | Seiten: 320 | Sprache: Englisch | Produktart: Bücher. Codice articolo 26787711/3
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The Advertising Concept Book: Think Now, Design Later
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condizione: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Codice articolo V9780500518984
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ADVERTISING CONCEPT BOOK
Da: Speedyhen, London, Regno Unito
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Condizione: NEW. Codice articolo NW9780500518984
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The Advertising Concept Book
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo HU-9780500518984
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The Advertising Concept Book: Think Now, Design Later
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Condizione: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Books ship from the US and Ireland. Codice articolo V9780500518984
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The Advertising Concept Book: Think Now, Design Later
Da: Myboeken BV, Duiven, Paesi Bassi
Valutazione del venditore 5 su 5 stelle
Condizione: New. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to âpushâ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty yearsâ worth of international, award-winning ad campaigns â" in the form of over 500 âroughsâ specially sketched by the author â" also reinforce the bookâs core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Codice articolo 9780500518984
Quantità: 4 disponibili
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Advertising Concept Book
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In. Codice articolo ria9780500518984_new
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Advertising Concept Book : Think Now, Design Later
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Condizione: New. Codice articolo 26109799-n
Quantità: 18 disponibili