Managing Services - Brossura

Nankervis, Alan

 
9780521606516: Managing Services

Sinossi

This book explores the strategic management of services through an Integrated Services Management Model.

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Recensione

'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review

Descrizione del libro

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

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