Public Relations Cases - Brossura

Hendrix, Jerry A.

Brossura

ISBN 10: 053452236X ISBN 13: 9780534522360

Casa editrice: Wadsworth Publishing Co Inc, 1997

Riassunto

Part One of this text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.

Su questo libro

Product Description:

Book by Hendrix Jerry A

Su questa edizione

• Editore: Wadsworth Publishing Co Inc
• Data di pubblicazione: 1997
• ISBN 10: 053452236X
• ISBN 13: 9780534522360
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 496