Marketing the Secondary School: Issues in School Management - Brossura

Davies, Brent; Ellison, Linda

Brossura

ISBN 10: 0582081815 ISBN 13: 9780582081819

Casa editrice: Pearson Education Limited, 1991

Riassunto

The 1988 Education Reform Act made schools review their management approaches and strategies in a number of areas. One of these is the way in which the school establishes an effective relationship with its clients - parents, pupils and the wider community who have an involvement or interest in the school. This changing relationship with the external world has engendered considerable interest in marketing as both a concept and a process that can be applied to schools. This book provides a basis for establishing a management perspective on marketing a school. It demonstrates that marketing should be a serious ongoing activity for schools and one that is central to their management activity, and shows how a long term marketing plan can be initiated, developed and established.

Dettagli dell'edizione

• Editore: Pearson Education Limited
• Data di pubblicazione: 1991
• Lingua: Inglese
• ISBN 10: 0582081815
• ISBN 13: 9780582081819
• Rilegatura: Copertina flessibile
• Numero di pagine: 160
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile