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The JOLT Effect: How High Performers Overcome Customer Indecision - Rilegato

Dixon, Matthew; McKenna, Ted

 
9780593538104: The JOLT Effect: How High Performers Overcome Customer Indecision
Rilegato
ISBN 10: 0593538102 ISBN 13: 9780593538104
Casa editrice: Portfolio, 2022

Sinossi

The JOLT Effect: How High Performers Overcome Customer Indecision

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Informazioni sull'autore

Matthew Dixon is the Wall Street Journal bestselling author of three of the most important business books of the past decade: The Challenger Sale, The Effortless Experience and The Challenger Customer. He is also a frequent contributor to Harvard Business Review on sales and customer experience. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain and grow their customers. Previously, he has held numerous global leadership roles at organizations like Tethr, Korn Ferry Hay Group as well as the research firm CEB (now Gartner). He is a sought-after speaker and advisor to management teams around the world, including many of those in the Fortune 500. 

Ted McKenna is an accomplished sales and customer experience researcher whose work has appeared in the pages of Harvard Business Review. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, engage, retain, and grow customer relationships. Prior to co-founding DCMi, Ted has held numerous executive leadership positions in product, strategy, research, advisory, and enablement for Tethr, Russell Reynolds, and CEB (now, Gartner). His most recent work focused on mining unstructured conversational data using advanced data science and leading AI/ML tools to build models, scores, and behavioral frameworks. Previous roles called for deploying syndicated research methods to mine more structured sources such as surveys, diagnostics, demographics, and jobs data. He is a sought-after speaker and advisor to sales and customer experience teams around the world.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Portfolio
Data di pubblicazione
2022
Lingua
Inglese
ISBN 10 
0593538102
ISBN 13 
9780593538104
Rilegatura
Copertina rigida
Numero di pagine
256
Contatto del produttore
Portfolio
https://www.wetones.co.uk/

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