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The JOLT Effect: How High Performers Overcome Customer Indecision
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Matthew Dixon is the Wall Street Journal bestselling author of three of the most important business books of the past decade: The Challenger Sale, The Effortless Experience and The Challenger Customer. He is also a frequent contributor to Harvard Business Review on sales and customer experience. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain and grow their customers. Previously, he has held numerous global leadership roles at organizations like Tethr, Korn Ferry Hay Group as well as the research firm CEB (now Gartner). He is a sought-after speaker and advisor to management teams around the world, including many of those in the Fortune 500.
Ted McKenna is an accomplished sales and customer experience researcher whose work has appeared in the pages of Harvard Business Review. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, engage, retain, and grow customer relationships. Prior to co-founding DCMi, Ted has held numerous executive leadership positions in product, strategy, research, advisory, and enablement for Tethr, Russell Reynolds, and CEB (now, Gartner). His most recent work focused on mining unstructured conversational data using advanced data science and leading AI/ML tools to build models, scores, and behavioral frameworks. Previous roles called for deploying syndicated research methods to mine more structured sources such as surveys, diagnostics, demographics, and jobs data. He is a sought-after speaker and advisor to sales and customer experience teams around the world.
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The JOLT Effect: How High Performers Overcome Customer Indecision
Da: Dream Books Co., Denver, CO, U.S.A.
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Condizione: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Codice articolo DBV.0593538102.G
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The JOLT Effect: How High Performers Overcome Customer Indecision
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Portfolio (edition ), 2022
ISBN 10: 0593538102
ISBN 13: 9780593538104
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The Jolt Effect: How High Performers Overcome Customer Indecision
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Penguin Putnam Inc, 2022
ISBN 10: 0593538102
ISBN 13: 9780593538104
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Hardback. Condizione: Good. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Codice articolo 00109811547
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The Jolt Effect: How High Performers Overcome Customer Indecision
Editore:
Penguin Putnam Inc, 2022
ISBN 10: 0593538102
ISBN 13: 9780593538104
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condizione: Very Good. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Codice articolo 00109242655
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The JOLT Effect: How High Performers Overcome Customer Indecision
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The JOLT Effect: How High Performers Overcome Customer Indecision
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The JOLT Effect: How High Performers Overcome Customer Indecision
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_438476584
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The JOLT Effect: How High Performers Overcome Customer Indecision
Da: HPB-Emerald, Dallas, TX, U.S.A.
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_468021605
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