Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Rilegato

Houlden, Brian

 
9780631170334: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically

Sinossi

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

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Product Description

Book by Houlden Brian

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Altre edizioni note dello stesso titolo

9780631200901: Understanding Company Strategy: An Introduction to Analysis and Implementation

Edizione in evidenza

ISBN 10:  0631200908 ISBN 13:  9780631200901
Casa editrice: Blackwell Pub, 1996
Brossura