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How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.
Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?
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The Marketing of Higher Education
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Editore:
Harvard University Press, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
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Da: medimops, Berlin, Germania
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00674016343-V
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Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
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Harvard University Press, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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Harvard University Press, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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Harvard University Press, 2004
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ISBN 13: 9780674016347
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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Harvard University Press 01/10/2004, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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Harvard University Press, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
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Paperback. Condizione: Very Good. Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780674016347
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
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Harvard University Press, 2003
ISBN 10: 0674016343
ISBN 13: 9780674016347
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780674016347. Codice articolo 9612071
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Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Editore:
Harvard University Press, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 1 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4617385-6
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Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Editore:
Harvard University Press, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 1 Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 4617384-6
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Foto dell'editore
Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Editore:
Harvard University Press, 2004
ISBN 10: 0674016343
ISBN 13: 9780674016347
Antico o usato
Brossura
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4617385-6
Quantità: 1 disponibili