Articoli correlati a Mobilizing Invisible Assets

Mobilizing Invisible Assets - Brossura

Itami, Hiroyuki

 
9780674577718: Mobilizing Invisible Assets

Sinossi

The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.

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Book by Itami Hiroyuki Roehl Thomas

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