ISBN: 9780674577718 - mobilizing invisible assets (16 risultati)

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condizione: Very Good. : En "Mobilizing Invisible Assets", el profesor Hiroyuki Itami explora cómo las estrategias corporativas exitosas dependen de la gestión dinámica de los activos invisibles de una empresa, tales como el conocimiento tecnológico, la visibilidad de la marca y la comprensión profunda de la base de clientes. El autor argumenta que, además de los activos tangibles como el capital humano, los bienes y el dinero, las empresas deben alinear sus estrategias con el entorno externo y fomentar un ajuste interno sólido para prosperar en mercados en constante cambio.A través de un análisis detallado de empresas japonesas y globales, como Sony, Honda, IBM y Volkswagen, Itami demuestra cómo la creación intencionada de desequilibrios a corto plazo puede ser una estrategia poderosa para acumular activos invisibles y revitalizar la organización. Este libro es una lectura esencial para ejecutivos, estudiantes de MBA y teóricos de la gestión que buscan comprender cómo la adaptabilidad y la gestión estratégica de recursos intangibles son fundamentales para el éxito empresarial en entornos de incertidumbre. EAN: 9780674577718 Tipo: Libros Categoría: Negocios y Economía Título: Mobilizing Invisible Assets Autor: Hiroyuki Itami| Thomas W. Roehl Editorial: Harvard University Press Idioma: en Páginas: 200 Formato: tapa blanda.…

Softcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1991. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1991. Ammareal gives back up to 15% of this item's net price to charity organizations. …

Softcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1991. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1991. Ammareal gives back up to 15% of this item's net price to charity organizations. …

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780674577718.…

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean From Markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780674577718. …

Condizione: New.

Paperback or Softback. Condizione: New. Mobilizing Invisible Assets. Book.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Brand New. reprint edition. 200 pages. 9.50x6.25x0.50 inches. In Stock.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. Satisfaction Guaranteed or your money back.

Condizione: New. pp. 200.

Condizione: New. pp. 200.

Taschenbuch. Condizione: Neu. Neuware - Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's ¿invisible assets¿¿information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base¿as well as tangible assets such as people, goods, and money. Hiroyuki Itami emphasizes the ways strategy must fit the firm's external environment (customers, competitors, and ever-changing technology) and also the importance of internal fit within the organization. He uses invisible assets as a single organizing concept to discuss the appropriateness of strategy in each area.Strategy, Itami insists, must be adapted to rapidly changing conditions and must sometimes be prepared in advance of expected change. The most powerful strategy may often intentionally create imbalance in the short run in order to accumulate invisible assets and energize the organization. Itami examines successful strategies of Japanese firms, which have always operated in an environment of uncertainty and all-pervasive change. Sony and Honda are not the only examples, however¿Itami also discusses IBM, Volkswagen, and the Swiss watch industry. The range of examples gives the book wide applicability and appeal to American business executives, who are now facing a similar situation of rapid change.The clarity and sound construction of Itami's argument will make it useful not only to MBAs and theorists of international business and comparative management, but also to ¿real world¿ planners and managers who are currently coping with just the sort of situations Itami describes.…