What Kids Buy and Why: The Psychology of Marketing to Kids - Rilegato

Acuff, Dan S.; Reiher, Robert H., Ph.D.

Rilegato

ISBN 10: 0684834480 ISBN 13: 9780684834481

Casa editrice: Free Pr, 1998

Riassunto

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things?why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program developmenta clear, step-by-step process for making decisions that increase your product's appeal to kidstools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.

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Informazioni sull?autore

Dan S. Acuff, PH.D., is President of Youth Market System Consulting and, along with Dr. Robert H. Reiher, is among the world's leading specialists on youth-related products and programs. He has served as a consultant to more than fifty major kid-targeting corporations. Dr. Acuff lives and works in Glendale, California.

Dettagli dell?edizione

• Editore: Free Pr
• Data di pubblicazione: 1998
• ISBN 10: 0684834480
• ISBN 13: 9780684834481
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 206
• Contatto del produttore: non disponibile