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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire - Brossura
Sinossi
A case study of Saatchi & Saatchi--the world's largest ad agency in 1994--shows how expensive miscalculations and ineffective management brought about the decline of the agency, which rose again from the ashes in the form of a new agency. Reprint. 25,000 first printing.
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L'autore
Kevin Goldman has written for the New York Times and been a reporter for the Philadelphia Inquirer Variety, Newsday/New York Newsday, and most recently the Wall Street Journal, where for more than three years he was the daily advertising columnist.
Product Description
Book by Goldman Kevin
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreTouchstone
- Data di pubblicazione1998
- ISBN 10 0684835533
- ISBN 13 9780684835532
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine416
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
Editore:
Touchstone Books, New York, New York, U.S.A., 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
Antico o usato
Trade Paper
Da: The Book House, Inc. - St. Louis, St. Louis, MO, U.S.A.
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Trade Paper. Condizione: Very Good. Very good, paperback. Codice articolo 081115-E75
Quantità: 1 disponibili
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Good. Reprint. Used book that is in clean, average condition without any missing pages. Codice articolo 10721667-6
Quantità: 1 disponibili
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Editore:
Simon and Schuster, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
Antico o usato
Paperback
Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good paperback copy with clean pages, minor creasing. Cover lightly curled at edge. Codice articolo ware407mm050
Quantità: 1 disponibili
Foto dell'editore
Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Editore:
Simon and Schuster, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
Antico o usato
Paperback
Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine. First edition. Codice articolo bing46318
Quantità: 1 disponibili
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Conflicting Accounts: The Creation and Crash of the Saatchi Saatchi Advertising Empire (Paperback or Softback)
Editore:
Touchstone Books 1/19/1998, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.
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Paperback or Softback. Condizione: New. Conflicting Accounts: The Creation and Crash of the Saatchi Saatchi Advertising Empire 1.18. Book. Codice articolo BBS-9780684835532
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Da: Lakeside Books, Benton Harbor, MI, U.S.A.
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Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Codice articolo OTF-S-9780684835532
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002149222
Quantità: 1 disponibili
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Conflicting Accounts (Paperback)
Editore:
Simon & Schuster, New York, 1998
ISBN 10: 0684835533
ISBN 13: 9780684835532
Nuovo
Paperback
Da: Grand Eagle Retail, Fairfield, OH, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for image run amok.On December 16, 1994, a bloodletting took place in the stylish boardroom at Saatchi & Saatchi, once the worlds largest advertising agency. The cofounders of the company, Maurice and Charles Saatchi, were fired after threats by the firms shareholders but less than a month later, Maurice Saatchi started a rival ad agency and quickly and viciously snapped up former Saatchi & Saatchi clients. With expansive research and eye-opening interviews, Kevin Goldman effortlessly explores this dramatic saga from the early, audacious start of the firm to the meteoritic rise of the Saatchi brothers and their ultimate fall. From the glitzy and extravagant lifestyle of the advertising industry of the 1970s and 1980s to the dramatic mergers and takeovers that altered Madison Avenue and London forever, Conflicting Accounts is an unputdownable and masterful work, perfect for fans of Mad Men and The Smartest Guys in the Room. A detailed look at the decline and fall of Saatchi & Saatchi, and the reasons behind its downfall. The author conducted over 100 interviews with, among others, the Saatchi brothers, their childhood friends, and past clients. The book also describes changes in advertising in the 1980s. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780684835532
Quantità: 1 disponibili
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Conflicting Accounts
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9780684835532
Quantità: Più di 20 disponibili
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Conflicting Accounts
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 4 su 5 stelle
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9780684835532
Quantità: Più di 20 disponibili