Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood. The author brings clarity to this important area by focusing on his own techniques which have been tried and tested successfully by businesses all around the world. The specific role of direct marketing is examined and put into perspective as part of an overall business strategy. Written in a clear, witty and lively style, it offers accessible advice on the relevant techniques necessary to plan and execute a dynamic and far-reaching campaign. It also reveals how to extract the most benefit from the inevitable success of such a campaign. A variety of common marketing problems are analysed and appropriate solutions are offered. Issues discussed include: planning clearly, reaching the right audience, turning ideas into brilliant campaigns, choosing the correct agency.
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Destinazione, tempi e costiDa: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.65. Codice articolo G0749409967I3N00
Quantità: 1 disponibili
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs7444153080
Quantità: 1 disponibili
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs3370449283
Quantità: 1 disponibili
Da: AwesomeBooks, Wallingford, Regno Unito
Hardcover. Condizione: Very Good. Commonsense Direct Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749409968
Quantità: 1 disponibili
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Hardcover. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition. Codice articolo CHL10353533
Quantità: 1 disponibili
Da: Bahamut Media, Reading, Regno Unito
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749409968
Quantità: 1 disponibili
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Hardback. Condizione: Fine. Codice articolo GOR014296463
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749409968. Codice articolo 9137638
Quantità: 1 disponibili
Da: Greener Books, London, Regno Unito
Hardcover. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0001023729
Quantità: 1 disponibili
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Very Good. Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood. The author brings clarity to this important area by focusing on his own techniques which have been tried and tested successfully by businesses all around the world. The specific role of direct marketing is examined and put into perspective as part of an overall business strategy. Written in a clear, witty and lively style, it offers accessible advice on the relevant techniques necessary to plan and execute a dynamic and far-reaching campaign. It also reveals how to extract the most benefit from the inevitable success of such a campaign. A variety of common marketing problems are analysed and appropriate solutions are offered. Issues discussed include: planning clearly, reaching the right audience, turning ideas into brilliant campaigns, choosing the correct agency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002585200
Quantità: 3 disponibili