Articoli correlati a Commonsense Direct Marketing
Sinossi
In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:
- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.
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Book by Bird Drayton
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Commonsense Direct Marketing (Professional Paperbacks)
Da: HPB-Movies, Dallas, TX, U.S.A.
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_455417791
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Commonsense Direct Marketing, Revised Third Edition
Editore:
Kogan Page Ltd, London, 1998
ISBN 10: 0749425849
ISBN 13: 9780749425845
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paperback
Da: PsychoBabel & Skoob Books, Didcot, Regno Unito
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paperback. Condizione: Very Good. VG+ paperback. 372 p. Codice articolo 085221
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Commonsense Direct Marketing (Professional Paperbacks)
Da: Greener Books, London, Regno Unito
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Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 2952888
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Commonsense Direct Marketing.Professional Paperbacks.
Editore:
Kogan Page, Limited, London England, 1999
ISBN 10: 0749425849
ISBN 13: 9780749425845
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Soft cover
Da: The London Bookworm, East Sussex, Regno Unito
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Soft cover. Condizione: Near Fine. Revised Third Edition. Trade Paperback. In his charaterisitic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing. Packed with international case studies showing how companies worldwide have implemented the author's ideas, a vast range of strategies necessary for a successful compaign are covered. Amongst the topics examined are: The role of the marketing department. How to acquire and keep a customer. How to achieve objectives and evaluate results. What you should sell. How to position effectively. How to choose your agency - and how to do without one. This book is, without doubt, mandatory reading for all sales and marketing managers and advertising executives. 372 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Codice articolo 010698
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Commonsense Direct Marketing
Da: Sigrun Wuertele buchgenie_de, Altenburg, Germania
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Condizione: Gut - gebraucht. Broschiert Guter Zustand, ohne Namenseintrag Commonsense Direct Marketing (Professional Paperbacks Series) Zustand: 3, Gut - gebraucht, Broschiert Kogan Page Ltd , 1998 , Commonsense Direct Marketing, Bird, Drayton, 0749425849, BU387695. Codice articolo BU387695
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