BUSINESS ENTERPRISE HANDBOOK - Brossura

 
9780749434892: BUSINESS ENTERPRISE HANDBOOK

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This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.

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9780749441005: The Business Enterprise Handbook

Edizione in evidenza

ISBN 10:  0749441003 ISBN 13:  9780749441005
Casa editrice: Kogan Page Ltd, 2003
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