How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail - Brossura

BIRD, Drayton

Brossura

ISBN 10: 0749438762 ISBN 13: 9780749438760

Casa editrice: Kogan Page, 2002

Riassunto

"The ultimate how-to book of direct mail letter writing." -- Victor Ross, former Chairman, Reader's Digest

Su questo libro

Descrizione del libro:

New edition of the established best-seller

Packed with examples of sales letters proven to have excellent results

If you manage to take on board just half of the suggestions, you will never write a dud sales letter again.

Business Matters

Drayton Birds clear, concise advice on what really matters in a sales letter is a welcome relief.

Marketing Magazine

L'autore:

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2002
• ISBN 10: 0749438762
• ISBN 13: 9780749438760
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 320