The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.L'autore:
In November 2003 the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today's marketing, other names included Kotler, Peters and Levitt. Advertising legend the late David Ogilvy said he "knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny." Campaign named him one of the 50 most important individuals in UK advertising during the previous 25 years - "the only universally acknowledged point of creativity in the direct marketing world". UK magazine Direct Response said his impact on UK direct marketing was "unlikely to be matched by any other individual" In 1994 he was named one of the first six Fellows of the Institute of Direct Marketing; in 1997 he was voted Educator of the Year. In May 2001 the British Direct Marketing Association placed him on their Roll of Honour. In December 2003, most of the readers of Precision Marketing voted him leading direct marketing personality in the last 15 years. His book, Commonsense Direct and Digital Marketing (1982) is in its fifth edition. Published in 17 languages, it is the best-selling British work on the subject. A reviewer of his book, How to Write Sales Letters That Sell! said, "The only book the subject should ever need. I just hope no one tries to do better." He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia and a compilation of his articles, Marketing Insights and Outrages. He has worked with many of the world's leading brands, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa. He has also worked with major advertising agency groups, including Y & R, JWT, FCB and Leo Burnett. Business schools, universities and management consultants he has worked with include Columbia University Business School, New York, INSEAD, The London Business School, ESIC (Madrid), IPADE (Mexico City), IPADE (Lima), Cap Gemini, McKinsey and A. T. Kearney. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency and which he sold in l984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O & M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters. He has interests in five other firms in the UK and Asia.
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Descrizione libro Paperback. Condizione libro: New. Softcover Book, Condition: New. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 309 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 502210
Descrizione libro Paperback. Condizione libro: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 32007
Descrizione libro Kogan Page Ltd, 2003. Paperback. Condizione libro: Brand New. 2nd edition. 309 pages. 9.00x6.00x0.75 inches. In Stock. Codice libro della libreria zk0749438762
Descrizione libro Kogan Page, 2003. Paperback. Condizione libro: New. 2nd. Codice libro della libreria DADAX0749438762
Descrizione libro Kogan Page, 2003. Paperback. Condizione libro: New. book. Codice libro della libreria 0749438762
Descrizione libro Kogan Page, 2003. Paperback. Condizione libro: New. Codice libro della libreria P110749438762