Kogan page london (Oltre 3100 risultati)

Paper. Condizione: Fine. Trade Paperback.

Soft cover. Condizione: Very Good. No Jacket. First Printing. Scant edgewear, clean interior. Size: Trade Paperback. Book.

Paperback. Condizione: Very Good. Filing your self-assessment tax return doesn't have to be confusing or stressful.The Telegraph Tax Guide 2025 is the UK's bestselling and most trusted guide to filing your self-assessment with confidence. Fully updated for the 2024/25 tax year, it shows you exactly how to get it right, save time, avoid penalties and maximize your tax savings. Whether you're self-employed, employed, retired or living abroad, this essential book explains every step in plain English. Covering the latest Budget changes and HMRC rules, it includes clear worked examples, expert advice and practical strategies to reduce what you owe. You'll learn how to handle overseas income, respond to HMRC queries and make the most of available allowances. Written for every UK taxpayer, it empowers you to take control of your finances and submit your return with clarity and confidence. Themes include: self-assessment tax returns, HMRC guidance, Budget 2024 updates, tax-saving strategies, overseas income, UK tax rules. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. SHORTLISTED: CMI Management Book of the Year 2017 - Commuter's Read CategoryThe Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world. Through innovative coaching exercises, self-assessment exercises, inspirational interviews with international CEOs and underpinned by rigorous academic research, The Trusted Executive gives leaders the tools to build trust through three key pillars: ability, integrity and benevolence. Underpinning these pillars lie nine habits of trustworthiness; habits that will enable executives to deliver outstanding results, inspiring relationships and a positive contribution to society. With tools for measuring and developing leadership trust and focused strategies for handling trust violations, The Trusted Executive takes account of the ever-changing, increasingly diverse and multi-generational work environment. An essential tool for leaders who want to create a positive long-term legacy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condizione: Very Good. Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:- Real-world examples- Strategies for confronting the competition- New content on the most common challenges and questions from the Miller Heiman workshop The New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The Director's Handbook, first published in 2005, filled a gap in the market by providing a practical guide to key issues facing board directors and senior business decision-makers in the UK. Now, with far-reaching changes in directors' duties and other principles of company law, this new edition updates and explains the laws which affect the way every director does their job. It deals with all aspects of a company director's role, duties, responsibilities and liabilities within the context of the current law and good practice. Written by leading experts and fully supported by research findings, this 3rd edition also contains case studies from companies of varying sizes and sectors, plus new chapters on the role of the company secretary plus the latest legal developments in the health and safety arena. The Director's Handbook is the essential reference and source of advice for all new and existing directors, as well as those who aspire to this position. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The use of psychometric tests in selection and assessment procedures is on the rise. For unprepared interviewees tests represent a considerable challenge and many more people fail than pass. Ultimate Psychometric Tests will help you to stand out from the crowd. Designed for self-study, the range of questions provide an excellent opportunity for practice. They will help you to improve your technique as well as boosting your confidence prior to taking a test in a real-life assessment situation. Types of test include: verbal and numerical reasoning, personality questionnaires, non-verbal reasoning (including diagrammatic reasoning), mechanical comprehension and IQ tests. With over 1000 realistic practice questions, Ultimate Psychometric Tests is the ideal starting point if you are a school or college leaver but is also the perfect introduction to graduate level tests. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condizione: Very Good. From best-selling author and expert Sue France, The Definitive Executive Assistant & Managerial Handbook is the ultimate guide for anyone who wants to take their career development to the next level. Placing special emphasis on personal leadership development as well as practical skills, you will learn how to manage a small team, climb the career ladder to gain more responsibility, negotiate effectively and confidently manage a project. It will teach you how to recruit and induct staff, make decisions fairly and consistently, build a productive team and environment and get noticed at work. For ambitious Assistants who want to continually improve their skills, The Definitive Executive & Managerial Handbook is an indispensable guide, helping you to maintain your professional image and achieve resounding success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Ever feel like you and your team are stretched across multiple demands or that the goal posts change constantly? Never before have businesses felt so acutely this constant need to adapt, pivot and change tack. This book will teach you how you can not only survive in the context of digital transformation, but also thrive and grow, by adopting a powerful agile leadership model. This new and revised edition of The Agile Leader lays out clearly in eight steps how agile leaders empower their team to make decision quickly, evaluate correctly where the biggest opportunities are and mould their strategies around market dynamics and ever-changing needs. If there's one leadership skill that successful businesses have in spades, it's the ability to enable teams to adapt and grow within complex eco-systems of clients, partners and suppliers. By focusing on teamwork and collaboration, as well as promoting shared decision making and ruthless prioritizing, leaders can transform the way they work as well as how their teams function to make them more malleable. Simon Hayward is an agile leadership expert. In this new edition of this successful book, he distills years of leadership and agile research into an actionable 8 step plan, brought to life with examples of agile digital businesses. Learn how to become agile and make digital transformation and delivery part of your business as usual. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Good. The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.…

Paperback. Condizione: Very Good. Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services. Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. So what constitutes a good business idea? How do you look for one? And when you find one, how do you know if it's good enough to turn into a successful business?My Big Idea tells the stories of 30 successful entrepreneurs and how they got the winning ideas for their successful businesses. Intriguing and encouraging, this insightful collection shows you that inspiration for that winning business idea is all around you. You just have to look carefully and spot it before someone else does. So what are you waiting for? Read My Big Idea and get ready for inspiration to strike. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The Professional Recruiter's Handbook is a complete guide to achieving success in recruitment. The authors explore the techniques used by the most successful recruiters, both agency and client-side, to understand what creates excellence in recruitment. Containing practical advice on attracting the right candidates and finding and retaining new clients; it explains how to develop a recruitment strategy to ensure the recruitment professional can successfully fulfil the roles taken on. The book is supported by numerous case studies and interviews with recruitment professionals. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The UK Clinical Aptitude Test (UKCAT) is used by the majority of UK medical and dentistry schools to identify the brightest candidates most suitable for training at their institutions.With over 600 questions, the best-selling How to Master the UKCAT, 4th edition contains more practice than any other book. Questions are designed to build up speed and accuracy across the four sections of the test, and answers include detailed explanations to ensure that you maximize your learning.Now including a brand new mock test to help you get in some serious score improving practice, How to Master the UKCAT will help you prepare for the test, learn the demands of each section and develop a winning approach that gets results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling. Based on the world-renowned Miller Heiman sales training programme, which has been adopted by some of the world's top companies, it is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. Through listening to the customer and identifying their 'concept', it will teach sales directors, managers and executives how to identify customers' real needs, tailor every sale to one specific client, and earn and maintain credibility. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. To promote safe practice, nursing schools test for basic arithmetic both at interview stage and during the 3 years of nurse training. How to Master Nursing Calculations will help you to cope with these tests, offering a step-by-step approach which will take you from base-level knowledge to competency both in drug calculations and the ability to read drug dosage charts.The book begins with a helpful diagnostic section which will help you to identify your strengths and weaknesses, before going on to cover basic numeracy. The book goes on to deal with drug dosage calculations and prescription awareness questions at both basic and more advanced levels. You are therefore able to take a measured and progressive approach to your learning.It features clear illustrations showing how to read instrument scales, medical admin records and pharmaceutical labels. Combining drug dosage charts, a chapter on drug administration (including a list of abbreviations and their meanings), mock tests with answers and full explanations, How to Master Nursing Calculations will be an essential asset during your years as a trainee nurse - and beyond. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Dealing with difficult people can make life impossible. The workplace is inhabited by a wide variety of people and it can sometimes be difficult to get on with them as well as get on with your work. However by understanding difficult people and the things they do, the problematic situations and awkward issues can be resolved.Dealing with Difficult People looks at individual behaviour, what drives it and how to cope with it. Roy Lilley covers every angle including: recognizing the seven types of difficult person, what conflict is and how to handle it, handling aggressive people, motivating lazy colleagues, dealing with difficult customers and handling complaints.A practical, accessible book, it is essential reading for managers looking to improve performance, sales people looking to win more business and for anyone who has to deal with difficult colleagues or the public. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condizione: Very Good. Learn to Drive is long established as one of the most popular, best-selling guides to preparing for your driving test - and now it's even better. This new edition of Learn to Drive contains all you need in one book. Fully revised and updated, it is the only book available that includes advice on both the practical and theory tests, as well as the Highway Code. Full colour throughout and with over 500 brand new illustrations, this essential guide is designed to be as user-friendly as possible and will ensure that you are well prepared for both tests. It covers: getting to know the car; the first steps in learning to drive; handling all the manoeuvres; using common sense and avoiding danger; coping with higher speeds; dealing with difficult situations and basic maintenance. By following the carefully structured step-by-step programme in Learn to Drive, you can boost your confidence and improve your chances of passing first time. For half the cost of a driving lesson, you can immediately improve your chances of success! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. This new edition of the best-selling job-hunting book of all time should be your essential companion if you are looking for a job. Dealing with the whole process, from creating an outstanding CV and answering the most dreaded interview questions to negotiating a salary, it is suitable for job-seekers at any stage of their career. Great Answers to Tough Interview Questions is full of examples of tough questions that interviewers like to throw at you, showing you how to answer them in a way that will advance your application and help you to secure your dream job. It also offers advice on exploiting the hidden job market, using headhunters, networking, succeeding in telephone interviews, dressing for success, body language, securing a job offer, following up rejections and dealing with multiple offers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Fine. Free Range is the new career changeTrapped in a job that's 'just not you'? Always dreaming of your next vacation and counting down to the weekend? Imagine getting paid to do something that brings you alive, without ever having to walk into an office again. It's all possible with this smart guide that breaks you out of the career-cage and puts you in control of your life. Be a Free Range Human is a breezy, energizing and straight-talking guide to creating an amazing lifestyle and a great income, doing what you love (on your own terms).Packed with inspiring case studies from people who've done it, this book shares unconventional ideas and practical steps to:Discover what you really want to do with your lifeCreate a 'free range' career tailor-made for your unique personality and interestsDitch the job and still make as much (or more) as you do nowGet time and location freedom (make money travelling the world or hanging out in your favourite cafe)Get started in 90 days, for less than 100 (you don't need an MBA, funding or stuffy business plan to do it)Stand out from the crowd and do things your way..…

Paperback. Condizione: Very Good. The UK Clinical Aptitude Test (UKCAT) is used by the majority of UK medical and dentistry schools to identify the brightest candidates most suitable for training at their institutions.With over 700 questions, the best-selling How to Master the UKCAT, 5th edition contains the most up-to-date and representative questions than any other book. Questions are designed to build up speed and accuracy across the five sections of the test, and answers include detailed explanations to ensure that you maximize your learning.Now including a full section on the 'situational judgement' questions introduced in 2013 and a brand new mock test to help you get in some serious score improving practice, How to Master the UKCAT will help you prepare for the test, learn the demands of each section and develop a winning approach that gets results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. "Intelligently written and elegantly argued, it gives vivid examples of a whole new way of looking at brands, with a passion." -Leslie Butterfield, Managing Partner, The Ingram Partnership "A book of tremendous practical application that also includes high-level, intellectual debate." -Professor Mark Ritson, London Business School At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief. They need the courage to stand for something, rather than responding to the latest consumer whim. It is a timely argument. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, the authors show how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are Passionbrands, and they point the way forward for marketing in the 21st century. The book is practical as well as inspiring. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, the authors reveal a systematic approach to the business of creating Passionbrands from existing brands, no matter how humdrum or mainstream the category. Always vivid, often contentious, Creating Passionbrands shows what really counts today at the heart of branding. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condizione: Very Good. Making Sense of Change Management is about making change easier. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome rather than a dreaded concept. However, this book is not a 'one size fits all' simplistic panacea to all change whatever the circumstances. Instead it offers considered insights into the many frameworks, models and ways of approaching change and helps the reader to apply the right approach to each unique situation. Contents include:individual change;team change;organizational change;leading change;structural change;mergers and acquisitions;cultural change;IT-based process change; andhow best to implement change.Written for academics and professionals alike, Making Sense of Change Management identifies and offers explanations of all current models of change as well as offering practical guidelines and examples showing the reader why change can go wrong; and how to get it right. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Verbal reasoning tests are used by many companies and organizations for selection purposes, and can stand in the way of getting a job or gaining promotion. This book, based on the authors' tests prepared for public bodies and numerous other organizations, informs readers about such tests, gives guidance on preparation for them and provides plenty of practice material. It is intended to be of use to candidates for selection and promotion interviews, in particular those with large corporations, the Civil Service and the uniformed services. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology CategoryLess than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The recruitment process for jobs in the Civil Service is tough. Competition is fierce, especially for applicants entering via the Fast Stream process, and candidates must pass qualifying tests to stand a chance of being successful. How to Pass the Civil Service Qualifying Tests aims to help applicants reach the standard demanded by the real tests and ultimately achieve their goal of working for the Civil Service. This new edition has been updated to include guidance on standard entry, as well as additional information Fast Stream access. There is a brand new chapter covering questionnaires applicants are likely to encounter, plus work assignment examples, expert advice and challenging new practice questions relevant to the tests used to recruit both clerical and Fast Stream applicants. With just a few marks determining a pass or fail, this essential book will help anyone build up speed, accuracy and confidence when taking their Civil Service qualifying tests. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. When employees are made redundant they often have no idea about their rights, how to negotiate a severance package or get compensation and how to move on afterwards to a new job. The Redundancy Survival Guide will take you through what can often be a traumatic time, with step by step advice on establishing where you stand legally, planning future options, maximising the benefits available, assessing skills and lifestyle options and finding a new job. It will help you to feel reassured and see redundancy as an opportunity and a way of making positive changes to your life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …