Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Rilegato

Ryan, Damian; Jones, Calvin

Rilegato

ISBN 10: 0749453893 ISBN 13: 9780749453893

Casa editrice: Kogan Page Ltd, 2008

Riassunto

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.

Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Su questo libro

Recensione:

"One of the most comprehensive yet easy-to-read books on digital marketing available" (The Marketer)

Descrizione del libro:

The global online population will reach 1.8 billion by 2010

Practical, real-world examples of digital marketing successes

Interviews, analysis and contributions from global digital marketing experts

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2008
• ISBN 10: 0749453893
• ISBN 13: 9780749453893
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 276