Articoli correlati a Monopoly Rules: How to Find Capture and Control the...
Monopoly Rules: How to Find Capture and Control the World's Most Lucrative Markets in Any Business - Brossura
Sinossi
In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. Dr Lele shows that anyone can achieve this by focusing on these monopoly rules: What patch of open market space does this business own - or could it own? Are there enough customers whose needs are not being met and are they willing to spend money to have those needs met? How long will this space remain open and why? What do you have to do to capture it and wall it off? When will the party end and what do we do next? In this world, where the mass market has disappeared, Monopoly Rules provides a new way to think, take action and stay ahead of the game.
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Descrizione del libro
Based on a five-year research programme spanning 30 industries and 100 companies worldwide
Demonstrates how to win following the examples of brands such as: Google, iPod, Starbucks, Kodak, Microsoft, Coca-Cola and CNN
Rules are applicable to virtually any business
This inspirational book demonstrates that monopolies can be great market opportunities for any business.
Director
Step-by-step guidelines for success in a world in which the mass market is in tatters. Dipak C. Jain, Dean of the Kellogg School of Management, USA
A truly outstanding book a simple-sounding concept that has enormous power. Robert Jenkins, former CEO of Sundstrand Corporation
Exactly how successful entrepreneurs minds work.
Alfred R. Berkeley, former president, The NASDAQ Stock Market
L'autore
Milind M Lele is the managing director of SLC Consultants, Inc, a strategy consulting firm based in Chicago, Illinois. He was Adjunct Professor of Strategy and Marketing at the University of Chicago's Graduate School of Business for more than eighteen years and presently teaches in its executive education programmes all over the world. He obtained his PhD from Harvard University and has published widely, including articles in Harvard Business Review and Sloan Management Review, and two books, The Customer Is Key and Creating Strategic Leverage.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2007
- ISBN 10 0749449659
- ISBN 13 9780749449650
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine224
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