Sinossi
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.
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Informazioni sull?autore
Ruth Gosnay teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. Neil Richardson teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.
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Develop Your Marketing Skills (Creating Success)
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Develop Your Marketing Skills (Creating Success)
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Paperback. Condizione: Very Good. Develop Your Marketing Skills (Creating Success) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749453954
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Develop Your Marketing Skills (Creating Success)
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749453954
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Develop Your Marketing Skills (Creating Success, 124)
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749453954. Codice articolo 8735613
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Develop Your Marketing Skills (Creating Success, 124)
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154 p. Unread book. Very good condition. Minimum traces of storage. 9780749453954 Sprache: Englisch Gewicht in Gramm: 240 Softcover: 14.2 x 1.1 x 21.5 cm. Codice articolo 220528
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