The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

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9780749454562: The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

The Retail Value Chain analyzes the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programs, shopper information sharing and more.

In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland, and a visiting lecturer at the Helsinki School of Economics and Helsinki University.



Hanna Sivonen is Senior Consultant in the CRM team of Capgemini Finland.

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ISBN 10: 0749454563 ISBN 13: 9780749454562
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Descrizione libro Kogan Page Ltd, United Kingdom, 2009. Hardback. Condizione libro: New. Language: English . Brand New Book. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain?Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing. Codice libro della libreria AAZ9780749454562

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Descrizione libro Kogan Page Ltd, United Kingdom, 2009. Hardback. Condizione libro: New. Language: English . Brand New Book. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain?Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing. Codice libro della libreria AAZ9780749454562

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Descrizione libro Kogan Page Ltd 2008-12-03, London, 2008. hardback. Condizione libro: New. Codice libro della libreria 9780749454562

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Descrizione libro Kogan Page, 2009. Hardcover. Condizione libro: New. book. Codice libro della libreria 0749454563

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Descrizione libro Kogan Page Ltd. Hardback. Condizione libro: new. BRAND NEW, The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies, Sami Finne, Hanna Sivonen, The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing. Codice libro della libreria B9780749454562

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Finne, Sami; Sivonen, Hanna
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ISBN 10: 0749454563 ISBN 13: 9780749454562
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Descrizione libro Kogan Page Ltd, 2009. Condizione libro: New. 2009. Hardcover. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716. . . . . . . Codice libro della libreria V9780749454562

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