The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies

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9780749454562: The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing.

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Descrizione del libro:

Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.

L'autore:

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland. He is also a well-known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University.

Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.

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ISBN 10: 0749454563 ISBN 13: 9780749454562
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Descrizione libro Condizione libro: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX.NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria ABEJULNAD405

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Descrizione libro Paperback. Condizione libro: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 368 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 484192

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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780749454562

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Descrizione libro Kogan Page Ltd, United Kingdom, 2009. Hardback. Condizione libro: New. 238 x 152 mm. Language: English . Brand New Book. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing. Codice libro della libreria AAZ9780749454562

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Sami Finne, Hanna Sivonen
Editore: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749454563 ISBN 13: 9780749454562
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Descrizione libro Kogan Page Ltd, United Kingdom, 2009. Hardback. Condizione libro: New. 238 x 152 mm. Language: English . Brand New Book. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing. Codice libro della libreria AAZ9780749454562

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Editore: Kogan Page Ltd 2008-12-03, London (2008)
ISBN 10: 0749454563 ISBN 13: 9780749454562
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Descrizione libro Kogan Page Ltd 2008-12-03, London, 2008. hardback. Condizione libro: New. Codice libro della libreria 9780749454562

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Descrizione libro Kogan Page Ltd. Hardback. Condizione libro: new. BRAND NEW, The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies, Sami Finne, Hanna Sivonen, The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing. Codice libro della libreria B9780749454562

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Sami Finne, Hanna Sivonen
ISBN 10: 0749454563 ISBN 13: 9780749454562
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Descrizione libro Hardback. Condizione libro: New. Not Signed; The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain anal. book. Codice libro della libreria ria9780749454562_rkm

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