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This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001738443
Quantità: 4 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR003039775
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: Country House Library, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Notes. Pen or pencil notes in some parts of book, however this does not interfere with your use or reading. Underlining. There is pen or pencil underlining one some pages, however this does not interfere with use. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL10550126
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: Country House Library, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1599157
Quantità: 1 disponibili
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750603294
Quantità: 1 disponibili
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Strategic Marketing Management : Planning, Implementation and Control
Editore:
Elsevier Science & Technology Books, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 51592678-20
Quantità: 1 disponibili
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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-I-029-01548
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd 10/02/1992, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780750603294
Quantità: 1 disponibili
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Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9461972
Quantità: 1 disponibili
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Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann, 1996
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9601559
Quantità: 1 disponibili