Articoli correlati a Strategic Marketing Management: Planning, Implementation,...
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This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-I-029-01548
Quantità: 1 disponibili
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1599157
Quantità: 1 disponibili
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Strategic Marketing Management : Planning, Implementation and Control
Editore:
Elsevier Science & Technology Books, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 51592678-20
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001738443
Quantità: 3 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: Greener Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0001361679
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: Greener Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4913814
Quantità: 1 disponibili
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Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9461972
Quantità: 1 disponibili
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Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann, 1996
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9601559
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9613048
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: The Guru Bookshop, Hereford, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. FAST Despatch by First Class Royal Mail. Codice articolo mon0000076049
Quantità: 1 disponibili