Articoli correlati a Strategic Marketing Management: Planning, Implementation...
Sinossi
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control.This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing. New features for this edition include:Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logisticsGreater emphasis throughout on marketing implementationMini-cases and questions in every chapter to reinforce the key points raised
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'
Professor Michael J Baker, University of Strathclyde
L'autore
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreButterworth-Heinemann
- Data di pubblicazione1997
- ISBN 10 075062244X
- ISBN 13 9780750622448
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine827
- Contatto del produttorenon disponibile
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
Editore:
Butterworth-Heinemann, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Brossura
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M0075062244X-G
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
A Butterworth-Heinemann Title, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1460854
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Strategic Marketing Management
Editore:
Taylor & Francis Group, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 42721752-20
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Strategic Marketing Management Planning, implementation and control
Editore:
Butterworth-Heinemann, OXFORD, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Da: Biblioteca di Babele, Tarquinia, VT, Italia
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Condizione: BUONO USATO. II ED. The Marketing Series - Student INGLESE Coperta illustrata a colori, minimamente imbrunita e con ordinari segni del tempo. Buono stato interno, tagli regolari e pagine perfettamente salde alla costa. Libro completamente fruibile, appartenente alla collana "The Marketing Series - Student", con presentazione di Michael J. Baker, presenti numerose figure in nero nel testo, seconda edizione, numero pagine 847 (XX, 827). Codice articolo KER3234
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann, 2001
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780750622448. Codice articolo 9605202
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Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann, 2002
ISBN 10: 075062244X
ISBN 13: 9780750622448
Antico o usato
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. Codice articolo 9039074
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Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann, 2002
ISBN 10: 075062244X
ISBN 13: 9780750622448
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780750622448. Codice articolo 9364606
Quantitą: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann Ltd, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Bon. Ancien livre de bibliothčque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 1997. Ammareal reverse jusqu'ą 15% du prix net de cet article ą des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-125-344
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