Sinossi
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per Strategic Marketing Management: Planning, Implementation,...
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Notes. Pen or pencil notes in some parts of book, however this does not interfere with your use or reading. Underlining. There is pen or pencil underlining one some pages, however this does not interfere with use. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL10550126
Compra usato
EUR 3,79
Spese di spedizione:
EUR 6,28
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management : Planning, Implementation and Control
Editore:
Elsevier Science & Technology Books, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 51592678-20
Compra usato
EUR 5,34
Spese di spedizione:
EUR 9,13
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001738443
Compra usato
EUR 9,10
Spese di spedizione:
EUR 6,39
Da: Regno Unito a: U.S.A.
Quantità: 3 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Editore:
Butterworth-Heinemann, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-I-029-01548
Compra usato
EUR 3,82
Spese di spedizione:
EUR 12,15
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9461972
Compra usato
EUR 2,95
Spese di spedizione:
EUR 17,12
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control
Editore:
Butterworth-Heinemann, 1996
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9601559
Compra usato
EUR 2,95
Spese di spedizione:
EUR 17,12
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Codice articolo 9613048
Compra usato
EUR 2,95
Spese di spedizione:
EUR 17,12
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: Greener Books, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4913814
Compra usato
EUR 4,22
Spese di spedizione:
EUR 18,25
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: Greener Books, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0001361679
Compra usato
EUR 4,22
Spese di spedizione:
EUR 18,25
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Editore:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Antico o usato
Paperback
Da: The Guru Bookshop, Hereford, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. FAST Despatch by First Class Royal Mail. Codice articolo mon0000076049
Compra usato
EUR 10,81
Spese di spedizione:
EUR 13,70
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili