Articoli correlati a MODERN MARKETING RESEARCH: Concepts, Methods, and Cases
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Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
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- EditoreThomson Custom Pub
- Data di pubblicazione2007
- ISBN 10 0759391718
- ISBN 13 9780759391710
- RilegaturaCopertina flessibile
- LinguaInglese
- Contatto del produttorenon disponibile
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MODERN MARKETING RESEARCH: Concepts, Methods, and Cases
Editore:
Thomson Custom Pub, 2007
ISBN 10: 0759391718
ISBN 13: 9780759391710
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-Y-017-00403
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Modern Marketing Research : Concepts, Methods, and Cases
Editore:
CENGAGE Learning Custom Publishing, 2008
ISBN 10: 0759391718
ISBN 13: 9780759391710
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 4528533-6
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Foto dell'editore
Modern Marketing Research : Concepts, Methods, and Cases
Editore:
CENGAGE Learning Custom Publishing, 2008
ISBN 10: 0759391718
ISBN 13: 9780759391710
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 13089649-6
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MODERN MARKETING RESEARCH: Concepts, Methods, and Cases
Editore:
Thomson Custom Pub, 2007
ISBN 10: 0759391718
ISBN 13: 9780759391710
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.1. Codice articolo G0759391718I3N00
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