Modern Marketing Research: Concepts, Methods, and Cases, International Edition (with Qualtrics Printed Access Card) - Brossura

Feinberg, Fred M.; Taylor, James; Kinnear, Thomas

Brossura

ISBN 10: 1133191029 ISBN 13: 9781133191025

Casa editrice: South-Western College Publishing, 2012

Riassunto

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.

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Product Description

Modern Marketing Research W Pac Qualtrics Card: Concepts, Methods, And Cases,2Ed, Fred M. Feinberg Et.Al. , 9781133191025, Cengage, 2012, Paperback

Dettagli dell?edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2012
• ISBN 10: 1133191029
• ISBN 13: 9781133191025
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 720
• Contatto del produttore: non disponibile