Articoli correlati a Cases in Marketing
Sinossi
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.
Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Hanne Hartvig Larsen is Professor at the Copenhagen Business School in Denmark.
CONTRIBUTORS
Pamela Adams Universita Bocconi Milan
Per Andersson Stockholm School of Economics
Christian Belz Universitat St. Gallen
Axel Faix Universitat Koln
Bernard Dubois HEC Jouy-en-Josas
Staffan Hulten Stockholm School of Economics
Richard Kohler Universitat Koln
J J Lambin Universite Catholique de Louvain
Josef A Mazenac Vienna University of Economics and Business Administration
Ron Meyer Rotterdam School of Management
Bengt G Molleryd Stockholm School of Economics
Ad Pruyn Rotterdam School of Management
Erasmus University
Celia Phillips London School of Economics
Thomas Rudolph Universitat St Gallen
Herman Schindler Universitat St.Gallen
Susanne Schwamborn-Epple Kaufring AG Dusseldorf
I Vanfrechem Leti-Lovanium′s International School of Management St. Petersburg
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Cases in Marketing (European Management series)
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Paperback. Condizione: Very Good. Cases in Marketing (European Management series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780761955702
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780761955702
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Taschenbuch. Condizione: Gut. 224 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469. Codice articolo 323878
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Sage Pubn 22.12.1997., 1997
ISBN 10: 0761955704
ISBN 13: 9780761955702
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Condizione: Gut. 224 Seiten Exemplar aus einer wissenchaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 469 23,2 x 15,6 x 1,5 cm, Taschenbuch. Codice articolo 383436
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Cases in Marketing
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Paperback. Condizione: New. This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.Together they offer a detailed insight into the practicalities of marketing across national borders and cultures. Codice articolo LU-9780761955702
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Cases in Marketing
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Paperback. Condizione: New. This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.Together they offer a detailed insight into the practicalities of marketing across national borders and cultures. Codice articolo LU-9780761955702
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Cases in Marketing
Editore:
SAGE Publications Ltd, 1997
ISBN 10: 0761955704
ISBN 13: 9780761955702
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students ability to think about broader strategic issues such as global standardization versus customization.Inhal. Codice articolo 594968904
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