Problems in Marketing: Applying Key Concepts and Techniques - Rilegato

Moutinho, Luiz A. M.; Chien, Charles S.

Rilegato

ISBN 10: 0761971785 ISBN 13: 9780761971788

Casa editrice: Sage Pubns Ltd, 2008

Riassunto

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

A companion Web site with resources for students and instructors is available:

Click here to access the companion web site.

Su questo libro

Informazioni sugli autori

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

Dettagli dell'edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0761971785
• ISBN 13: 9780761971788
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 322
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile