Articoli correlati a Problems in Marketing: Applying Key Concepts and Techniques

Problems in Marketing: Applying Key Concepts and Techniques - Rilegato

Moutinho, Luiz A. M.; Chien, Charles S.

 
9780761971788: Problems in Marketing: Applying Key Concepts and Techniques
Rilegato
ISBN 10: 0761971785 ISBN 13: 9780761971788
Casa editrice: Sage Pubns Ltd, 2008

Sinossi

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

Dalla quarta di copertina

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Sage Pubns Ltd
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
0761971785
ISBN 13 
9780761971788
Rilegatura
Copertina rigida
Numero edizione
2
Numero di pagine
336
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Germania