Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length, fully integrated discussion [illegible] this popular advertising technique. Well written and filled with interesting examples, Humor in Advertising draws on extensive serious research [illegible] the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. The authors are careful to point out not only the benefits, but also the potential in advertising's attempts at humor, as advertisers continue to use humorous message to break through the [illegible] of proliferating ads, and the line between advertising and entertainment is further blurred. No other book provides such a comprehensive and wide-angled analysis of this important topic. It is essential reading for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
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Descrizione libro M.E.Sharpe. Hardcover. Condizione libro: New. 0765616130 New Condition. Codice libro della libreria NEW6.3171249
Descrizione libro M.E.Sharpe, 2006. Hardcover. Condizione libro: New. Codice libro della libreria P110765616130
Descrizione libro M.E.Sharpe, 2006. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0765616130
Descrizione libro M E Sharpe Inc, 2006. Hardcover. Condizione libro: Brand New. illustrated edition. 240 pages. 9.00x6.25x1.00 inches. In Stock. Codice libro della libreria __0765616130