Media Analysis Techniques - Rilegato

Berger, Arthur Asa

Rilegato

ISBN 10: 080394361X ISBN 13: 9780803943612

Casa editrice: Sage Pubns, 1991

Riassunto

In Media Analysis Techniques, the author offers clear, concise explanations of the four basic perspectives - Marxist, psychoanalytic, semiological and sociological - that can be usefully applied to the critical analysis of texts. Each approach is presented with enough detail to allow students to conduct their own analyses of various popular media and other texts.

Su questo libro

L'autore:

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Contenuti:

PART ONE: TECHNIQUES OF INTERPRETATION
Semiological Analysis
Marxist Analysis
Psychoanalytic Criticism
Sociological Analysis
PART TWO: APPLICATIONS
Murderers on the Orient Express
Seven Points on the Game of Football
Sex and Symbol in Fashion Advertising
All-News Radio and the American Bourgeoisie
Epilogue
Shmoos and Analysis

Su questa edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1991
• ISBN 10: 080394361X
• ISBN 13: 9780803943612
• Rilegatura: Copertina rigida
• Numero di pagine: 160