Sinossi
Contemporary Radio Programming Strategies deals with music radio as it is today, yet reflects the legacy of the '50s and '60s pioneers who changed the medium from a program-based to a station format orientation. The main concern of the book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming in order to provide a basis for developing programming strategies. Rather than describe the formats and programming that already exist, it asks the question: "What do listeners really want from radio?" and adopts the functionalist viewpoint that a medium is best defined by how people use it.
The book employs a heuristic approach to explore possibilities and relationships regarding the development of innovative programming strategies and includes, after each chapter, a list of the major points summarizing important arguments.
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Contenuti
Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Format Structure and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. The Appeals of Radio Music. Music Moods Research. The Components of a Mood-Evoking Music Progression. Factors in MOST -- Mood-Oriented Selection Testing. Factors in MEMO -- Mood-Evoking Music Order. Toward MERIT.
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Foto dell'editore
Contemporary Radio Programming Strategies (Routledge Communication Series)
Editore:
Routledge 3/1/1990, 1990
ISBN 10: 0805806644
ISBN 13: 9780805806649
Antico o usato
Rilegato
Da: Salish Sea Books, Bellingham, WA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. 1. 0805806644 Good+; Hardcover; 1990, Lawrence Erlbaum Publishing; Former library copy with standard library markings; Light wear to covers with "sharp" edge-corners; Library stamps to endpapers; Text pages clean & unmarked; Good binding with straight spine; Tan covers with title in green & red lettering; 224 pages; "Contemporary Radio Programming Strategies (Communication Textbook Series. Broadcasting)," by David MacFarland. Codice articolo SKU-31807110308
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EUR 17,88
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EUR 3,47
In U.S.A.
Quantità: 1 disponibili