Contemporary Radio Programming Strategies - Rilegato

MacFarland, David T.

Rilegato

ISBN 10: 1138215457 ISBN 13: 9781138215450

Casa editrice: Routledge, 2016

Riassunto

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

Su questo libro

Informazioni sull?autore

David T. MacFarland

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1138215457
• ISBN 13: 9781138215450
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 228
• Contatto del produttore: non disponibile
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