Contemporary Radio Programming Strategies - Brossura

MacFarland, David

Brossura

ISBN 10: 0805806652 ISBN 13: 9780805806656

Casa editrice: Routledge, 1990

Riassunto

Contemporary Radio Programming Strategies deals with music radio as it is today, yet reflects the legacy of the '50s and '60s pioneers who changed the medium from a program-based to a station format orientation. The main concern of the book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming in order to provide a basis for developing programming strategies. Rather than describe the formats and programming that already exist, it asks the question: "What do listeners really want from radio?" and adopts the functionalist viewpoint that a medium is best defined by how people use it.

The book employs a heuristic approach to explore possibilities and relationships regarding the development of innovative programming strategies and includes, after each chapter, a list of the major points summarizing important arguments.

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Contenuti

Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Format Structure and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. The Appeals of Radio Music. Music Moods Research. The Components of a Mood-Evoking Music Progression. Factors in MOST -- Mood-Oriented Selection Testing. Factors in MEMO -- Mood-Evoking Music Order. Toward MERIT.

Product Description

Book by MacFarland David

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 1990
• Lingua: Inglese
• ISBN 10: 0805806652
• ISBN 13: 9780805806656
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania