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Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers – from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Editore:
Peter Lang Publishing Inc, 2007
ISBN 10: 082048119X
ISBN 13: 9780820481197
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condizione: Fair. Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers ? from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners ? whether on the client side or within the advertising agency. Codice articolo CIN082048119XA
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Editore:
Peter Lang Publishing Inc, 2007
ISBN 10: 082048119X
ISBN 13: 9780820481197
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Da: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condizione: Fair. Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers ? from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners ? whether on the client side or within the advertising agency. Codice articolo CIN082048119XA
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Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives
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ISBN 13: 9780820481197
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
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Peter Lang Inc., International Academic Publi, 2007
ISBN 10: 082048119X
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
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Peter Lang Inc., International Academic Publi, 2007
ISBN 10: 082048119X
ISBN 13: 9780820481197
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G082048119XI3N00
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Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
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ISBN 13: 9780820481197
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Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
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Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
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ISBN 13: 9780820481197
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Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
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ISBN 13: 9780820481197
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Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
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Peter Lang Publishing, 2007
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ISBN 13: 9780820481197
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