Fundamentals Of Copy & Layout - Brossura

Book, Albert C.

Brossura

ISBN 10: 0844230243 ISBN 13: 9780844230245

Casa editrice: McGraw-Hill Contemporary, 1996

Riassunto

Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:

* A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.

Su questo libro

Contenuti

Part I: Creative Philosophies Part II: Copy * Researching the Ad * Preparing to Write * Writing the Ad * The Headline * Copyediting * Copyfitting Part III: Layout * Elements * Materials * Illustrations * Organization of the Ad * Typography * The Finished Product Part IV: Print Media * Newspapers * Classified * Consumer Magazines * Business Publications * Direct Mail * Out-of-Home Media * Promotional Products/Specialty Advertising * Yellow Pages Advertising Part V: Broadcast and Interactive Media * Radio * Television * Internet Advertising Part VI: Cases * Honda Passport * MPR Teltech * Vancouver Symphony Orchestra * White Spot Restaurants * Texas Fireframe Grate * Sidles Auto Sun Shades

Product Description

Book by Book Albert C

Dettagli dell?edizione

• Editore: McGraw-Hill Contemporary
• Data di pubblicazione: 1996
• ISBN 10: 0844230243
• ISBN 13: 9780844230245
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 3
• Numero di pagine: 240