Sinossi
Total quality marketing is a dynamic idea that goes beyond the currently popular total quality management approach in solving business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive, modern business world. The concept is an enhanced version of the marketing mix--the familiar "4-P paradigm" in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs).
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
ALLAN C. REDDY is Professor of Marketing at Valdosta State University, where he has been teaching marketing courses since 1980. Before that, he taught at Tennessee Technological University. He has written more than 50 articles published in various business journals and is a consultant to Johnson Wax Associates on international licensing. He also has consulting experience in health care. Dr. Reddy has published in Journal of Health Care Marketing and coauthored Marketing's Role in Economic Development with David Campbell (Quorum, 1994).
ALLAN C. REDDY is Professor of Marketing at Valdosta State University, where he has been teaching marketing courses since 1980. Before that, he taught at Tennessee Technological University. He has written more than 50 articles published in various business journals and is a consultant to Johnson Wax Associates on international licensing. He also has consulting experience in health care. Dr. Reddy has published in Journal of Health Care Marketing and coauthored Marketing's Role in Economic Development with David Campbell (Quorum, 1994).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Total Quality Marketing.
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Total Quality Marketing : The Key to Regaining Market Shares
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Total Quality Marketing
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Condizione: New. This text focuses on the SWOT analysis; unravels the market-share mystique; introduces Total Quality Marketing; explains how Total Quality Marketing is carried out in some firms; and shows the integration of quality into marketing through company examples. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 467. . 1994. Hardback. . . . . Codice articolo V9780899308937
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Total Quality Marketing (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1994
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Hardcover. Condizione: new. Hardcover. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms.The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780899308937
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Total Quality Marketing: The Key to Regaining Market Shares
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Total Quality Marketing
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Condizione: New. This text focuses on the SWOT analysis; unravels the market-share mystique; introduces Total Quality Marketing; explains how Total Quality Marketing is carried out in some firms; and shows the integration of quality into marketing through company examples. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 467. . 1994. Hardback. . . . . Books ship from the US and Ireland. Codice articolo V9780899308937
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