ISBN: 9780899308937 - total quality marketing: the key to regaining market shares (22 risultati)

Hardcover. Condizione: Fine. 200p.

Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Hardback. Condizione: New. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms.The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.…

Condizione: New.

Condizione: New.

Condizione: New. This text focuses on the SWOT analysis; unravels the market-share mystique; introduces Total Quality Marketing; explains how Total Quality Marketing is carried out in some firms; and shows the integration of quality into marketing through company examples. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 467. . 1994. Hardback. . . . . …

Condizione: New. In English.

Condizione: As New. Unread book in perfect condition.

Condizione: New. This text focuses on the SWOT analysis; unravels the market-share mystique; introduces Total Quality Marketing; explains how Total Quality Marketing is carried out in some firms; and shows the integration of quality into marketing through company examples. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 467. . 1994. Hardback. . . . . Books ship from the US and Ireland. …

Hardcover. Condizione: Brand New. 9.75x6.50x1.00 inches. In Stock.

Condizione: Gut. 1994, Bibliotheksexemplar, ähnliches Cover - Einband: leichte Lagerspuren, Buchdeckelinnenseite beschädigt - Seiten: sehr sauber, wie ungelesen.

Hardback. Condizione: New. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms.The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.…

Hardcover. Condizione: new. Hardcover. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms.The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condizione: new. Hardcover. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms.The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.&Uumlber den A.…

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms.The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.…

Buch. Condizione: Neu. Total Quality Marketing | The Key to Regaining Market Shares | Allen C. Reddy (u. a.) | Buch | Gebunden | Englisch | 1994 | Praeger | EAN 9780899308937 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…