The Dynamics of Persuasion: Communication and Attitudes in the 21st Century - Brossura

Perloff, Richard M. (Cleveland State University)

 
9781032515519: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
Brossura
ISBN 10: 1032515511 ISBN 13: 9781032515519
Casa editrice: Taylor & Francis, 2023

Sinossi

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion.

The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Taylor & Francis
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1032515511
ISBN 13 
9781032515519
Rilegatura
Copertina flessibile
Numero di pagine
480
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9781032268187: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Edizione in evidenza

ISBN 10:  1032268182 ISBN 13:  9781032268187
Casa editrice: Routledge, 2023
Brossura